Sales is about building credibility and developing customer-oriented argumentation. In addition, mastering questioning and answering techniques, reacting spontaneously to customer objections and actively listening and presenting effectively are important skills. All this is easier said than done and faces every salesperson by great challenges. In our sales training, we will not teach general theories about selling, but offer concrete solutions on how to sell your product or service better and increase your sales.
In addition to your own desired content for the training, you can also integrate the following 24 modules into the training. In your non-binding request simply enter the desired module abbreviation (S1-S24).
|✓ S1:||Basics for successful sales|
|✓ S2:||Development of an effective argumentation of benefits|
|✓ S3:||Modern sales rhetoric in sales|
|✓ S4:||Effective product presentation|
|✓ S5:||Building trust and credibility|
|✓ S6:||Optimized questioning and answering techniques|
|✓ S7:||Telephone training: professional telephone acquisition for B2B and B2C|
|✓ S8:||E-mail acquisition: best practices and common mistakes|
|✓ S9:||Successful objection handling especially for sales|
|✓ S10:||Exact time management for cold calls in sales|
|✓ S11:||Phases of a sales pitch|
|✓ S12:||How to conduct a price negotiation in sales professionally|
|✓ S13:||Analysis of your communication strategy for new customer acquisition|
|✓ S14:||Effective reactivation of existing customers|
|✓ S15:||The art of active listening in a sales pitch|
|✓ S16:||Targeted body language and conscious voice leading|
|✓ S17:||Argumentation training and when to avoid argumenation and reasoning|
|✓ S18:||Analysis of your brochures and sales brochures|
|✓ S19:||Optimization of the existing conversation guide|
|✓ S20:||Strategies for better conversion rates in sales|
|✓ L21:||Follow-ups: The ideal time and the ideal formulation|
|✓ L22:||What to do if the sales pitch goes wrong|
|✓ L23:||The 4 types of customers and how to best meet them|
|✓ L24:||Correctly interpret buy signals and bring them active|
"There was consistently positive feedback from our team about the in-house sales training. Because of that, we will be happy to get back to you soon!"
— Dr. Richard S., Managing Director of Autision Group GmbH
"Very practice-oriented training. Mr. Jachtchenko has wonderfully slipped into the role of our business partners and has given our participants great sales tips."
— Stefanie W., Team Leader at Westwing
"Mr. Jachtchenko's sales training was never boring. On the contrary! I found it varied and relaxed. I especially liked the categorization of the customer types as well as the individual rhetoric tips during the practical exercises."
— Christian S., Manager Key Account Management & Implementation Sixt Leasing SE
"Thanks, it was a great tailored sales training for our team!"
— Sebastian N., Regional Account Manager, VERTIKOM Sales
Our practice-oriented sales training is about practicing the presented contents and methods in exercises and role-plays. The exercises and role plays are based on the daily work experience of your employees, so that the participants can use the improvements in their sales activities in the next few days.
We prepare the sales training on the basis of the documents you have sent. For example, these can be typical sales situations of your employees, extracts from emails, analysis of existing sales strategies or analysis of your current communication strategies for acquiring new customers.
Send us a non-binding request, so that we can arrange a suitable appointment with you for the sales training. For free comprehensive consultation, please call: +49 89/13 94 36 38
Each in-house sales training includes a free preliminary conversation with your sales trainer and an individually tailored program to set up your training goals. With our program you promote the qualified training of your salespeople and ultimately the success of your company.
Organizing a sales training, we can consider the wishes and requirements of the participants, such as giving a training on a weekday, on weekends or just half-days. We are happy to arrange the training flexibly to your suggestions and your priorities. Let us know your ideas and expectations you have regarding the process — and we will develop a tailored in-house sales seminar for your company based on the areas you mentioned!
Can you describe the profile of the business coach Wladislaw Jachtchenko?
Mr. Jachtchenko worked as a lawyer in several law firms and as a political scientist at the United Nations in New York City. Since 2007 he gives sales trainings for medium-sized and large companies such as Allianz, BMW, Pro7, Westwing, 3M and many others. He is one of the most successful speakers in public speaking competitions in Germany and Europe and the developer of the Argumentorik concept: expressive rhetoric and impressive argumentation are combined to form a unity. Especially in sales, it depends on professional rhetoric and convincing arguments. Through his in-house trainings, your salespeople increase their communication skills and sales skills on the same day. If you have any questions, please do not hesitate to contact Mr. Jachtchenko at email@example.com.
How many people can attend an in-house sales training?
The fewer people participate in a sales training, the more possibilities the individual has to exercise. We recommend a maximum of 12 active participants, with an unlimited number of employees who can be present as so-called "silent observers". Our goal is to increase the communicative abilities of each participant and the business coach addresses the individual problems of each individual. From experience, 12 active participants are a good upper limit. A training with only 3-6 participants is obviously much more intense. By the way, at the end of the training everybody receives a certificate of attendance.
Are the practical exercises tailored to your company needs?
The in-house sales training is explicitly geared towards the everyday practical requirements of your salespeople. Before each training, the business coach prepares himself with the help of your documents (for example, sales situations of your salespeople, extracts from emails, analysis of existing sales strategies or analysis of your current communication strategies for acquiring new customers) into the classical problem constellation of your salespeople and develops on this basis a seminar program, which is ideally tailored to your company.
What is the relationship between theory and practice in an in-house training sales training?
We have been observing for years that the greatest learning effect among salespeople lies in practical exercises. And that they regularly regard our exercises as the "highlight" of the in-house seminar. However, since it is your training, you can specify exactly the relationship between theory and practice. Our recommendation: 20% theory — 80% practice. In an 8-hour training this means 2 hours of theory and 6 hours of practice. If you like to have a different distribution, just let us know.
Do participants also receive video feedback?
We offer to accompany the sales training with a camera. This method has proven to be very useful in the past and has been highly enlightened by salespeople, as the video allows for a more detailed analysis of the training simulations. If you or individual members do not want the video analysis, of course we can do without.
Is it possible to book a training half-day?
Yes. Many of our clients book two half days (usually 2 x 4 hours) so the workday is not completely blocked by the training. For example, once as a morning session and once as an afternoon session. Also in German.
Is there an sales training as an individual coaching available?
In addition to our group seminars, we also offer an one-to-one business coaching, on request also at your location or via Skype. You are welcome to contact us with your questions and concerns by phone on +49 89/13 94 36 38 or by email at firstname.lastname@example.org. We look forward to you!
Would you prefer a keynote speech?
Our keynote speaker Mr. Jachtchenko offers rousing keynote speeches for management, executives, salespeople, buyer agents and employees. As a top expert in professional communication, he ensures that you receive concise, exciting and science-based insights into communicative topics. Our keynote speech "The Psychology of Persuasion", extremely popular among salelspeople, introduces 6 effective persuasion techniques. Furthermore, if you and your employees like to gain insights into the "Charisma Code" and how to train charisma, then our keynote "Charismatic Leadership" is recommended. Or you are interested in learning how to improve your argumentation skills through rational and emotional argumentation techniques — then the keynote speech "Convincing Argumentation" is just right for you!